Google Tag Manager – New Built in Variables
Reading Time: 2 minutesOverview Google Tag Manager (GTM) has introduced a powerful enhancement: the ability to retrieve Client ID and Session ID using Built-in Variables easily. For years,
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“Identified high-value website actions using advanced analytics methods that are the foundation for a reporting, analysis, testing & optimization program.”
Tire Manufacturer – B2B & B2C
Incremental Annual Revenue
Appointment Completion Rates
“Analysis sprints fueled an Experience Optimization program focused on improving throughput through the site’s checkout process.”
Appliance Manufacturer – B2C
Annual Program ROI
Transaction Rates
“Proved the value of digital within the organization through KPI alignment, advanced analytics, and a robust testing & optimization program.”
Wireless Carrier – B2C
Digital Upgrades and Lines Added
App Store Rating of Mobile App
“Migrated tag management solution to a server-side implementation to improve governance and data collection transparency.”
Technology Business – B2B
Reduction in Tag Bloat
Reduction in Page Load Time
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Reading Time: 2 minutesOverview Google Tag Manager (GTM) has introduced a powerful enhancement: the ability to retrieve Client ID and Session ID using Built-in Variables easily. For years,

Reading Time: 4 minutesIf you’ve ever stared at a Google Analytics dashboard wondering where to start, or wished you could just ask your data a question instead of

Reading Time: 3 minutesOne of the first decisions a new Amplitude client must make is how to ingest data into the platform. Amplitude supports a variety of ingestion
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