About

Your Partner in Optimizing Marketing Outcomes with Data

OUR MISSION

  • Data is the raw material of our craft

    The digital trails being forged by customers produce huge amounts of data every second of every day. But extracting value from this data continues to be a challenge.

    Merkle | Cardinal Path empowers brands to harness their data and activate against it in pursuit of their business goals. Our passionate experts act as an extension of our clients’ teams, leveraging their deep knowledge to help brands maximize media and technology on the path toward digital transformation.

The First and Largest

Google Marketing Platform Sales Partner in the World

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    Offices

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    Countries

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    People

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  • Process sets strategy free

    Our legacy is rooted in marketing analytics and a deep understanding of the enterprise brand across a broad range of industries. We believe that with the right process and expertise, analytics informs all aspects of marketing, powering media spend and activation, content, creative, online experience, and best-fit audiences.

Transform with Google

A maximized Martech stack to super-charge your organization and streamline digital transformation.

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Google Marketing Platform

Licensing and consulting from the largest Google Marketing Platform reseller in the world.

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Why Merkle | Cardinal Path?

Individuals are impactful but the team makes the difference.

  • We are data-first.
    Data is in our DNA. It’s what has driven us from day one to deliver the most robust data strategies, technical infrastructures, and digital marketing solutions. Media agencies will say they do analytics, creative agencies will say they do analytics, but Merkle | Cardinal Path is rooted in data, first.
  • We are practitioners.
    Enterprise marketers need a partner that is more than just ‘book smart’. They need a team that understands their business to build and deliver digital solutions that propel the business forward. We not only understand the technology, but we use it to answer and deliver on business requirements.
  • We build bridges.
    Digital is not just about technology—to be able to scale it, you have to change the culture and either build or join collaboration networks. Filling gaps that other organizations leave siloed, we work to be your advocate, stitching together platforms, people, and technology for fewer handoffs and an interconnected organizational ecosystem.
  • We create more than we cost.
    The insights we provide optimize your business—your data strategy, your processes, and your media activation. Through this optimization, we move blockers aside to bring new revenue opportunities into the light. In short, our work pays for itself.
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Our Clients

Merkle | Cardinal Path partners with brands and agencies to unlock the full potential of the Google Marketing Platform technology.

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Sharing knowledge strengthens our own

One value that truly runs in the blood of all our team members is this idea that in applying our expertise wholeheartedly and sharing all that we know, we get even more back.
- Corey Koberg, CEO Cardinal Path

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Solutions Engineer

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