About

Your Partner in Optimizing Marketing Outcomes with Data

OUR MISSION

  • Data is the raw material of our craft

    The digital trails being forged by customers produce huge amounts of data every second of every day. But extracting value from this data continues to be a challenge.

    Merkle | Cardinal Path empowers brands to harness their data and activate against it in pursuit of their business goals. Our passionate experts act as an extension of our clients’ teams, leveraging their deep knowledge to help brands maximize media and technology on the path toward digital transformation.

Our Premiere Partners

Google Marketing Platform

Google Marketing Platform (GMP) provides an integrated suite of advertising and analytics tools that enable businesses to optimize cross-channel campaigns, leverage AI-driven insights, and drive data-driven marketing decisions while ensuring privacy compliance.
Read more about GMP

Amplitude

Amplitude provides businesses with real-time product analytics and user insights, enabling teams to understand customer behavior, optimize user experiences, and drive data-driven growth through advanced segmentation, cohort analysis, and predictive analytics.
Read more about Amplitude

Contentsquare

Contentsquare provides businesses with AI-driven digital experience analytics, helping them understand user behavior, identify friction points, and optimize website and app performance to enhance customer engagement and drive conversions.
Read more about Contentsquare

MetaRouter

MetaRouter provides businesses with a private, first-party data routing platform that enhances data security, improves website performance, and ensures compliance by enabling direct, server-side control over customer data flows without reliance on third-party vendors.

Piano Analytics

Piano Analytics provides businesses with a powerful, privacy-compliant analytics platform that delivers real-time, granular insights into user behavior, enabling data-driven decision-making to optimize customer experiences, drive engagement, and maximize revenue.

Optimizely

Optimizely is centered around enabling businesses to create, test, and optimize digital experiences that drive growth and engagement. It provides a powerful suite of tools for A/B testing, feature flagging, personalization, and content management, helping organizations improve customer experiences and conversion rates.

Why Merkle | Cardinal Path?

Individuals are impactful but the team makes the difference.

  • We are data-first.
    Data is in our DNA. It’s what has driven us from day one to deliver the most robust data strategies, technical infrastructures, and digital marketing solutions. Media agencies will say they do analytics, creative agencies will say they do analytics, but Merkle | Cardinal Path is rooted in data, first.
  • We are practitioners.
    Enterprise marketers need a partner that is more than just ‘book smart’. They need a team that understands their business to build and deliver digital solutions that propel the business forward. We not only understand the technology, but we use it to answer and deliver on business requirements.
  • We build bridges.
    Digital is not just about technology—to be able to scale it, you have to change the culture and either build or join collaboration networks. Filling gaps that other organizations leave siloed, we work to be your advocate, stitching together platforms, people, and technology for fewer handoffs and an interconnected organizational ecosystem.
  • We create more than we cost.
    The insights we provide optimize your business—your data strategy, your processes, and your media activation. Through this optimization, we move blockers aside to bring new revenue opportunities into the light. In short, our work pays for itself.
Learn how to transform with Google

Speak with a

Solutions Engineer

Drop us a line.
We’ll get you in touch with
an expert.

Contact

Phone: 1 480 285 1622

Email

sales@cardinalpath.com

careers@cardinalpath.com

  • Process sets strategy free

    Our legacy is rooted in marketing analytics and a deep understanding of the enterprise brand across a broad range of industries. We believe that with the right process and expertise, analytics informs all aspects of marketing, powering media spend and activation, content, creative, online experience, and best-fit audiences.

Transform with Google

A maximized Martech stack to super-charge your organization and streamline digital transformation.

Learn More

Google Marketing Platform

Licensing and consulting from the largest Google Marketing Platform reseller in the world.

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Sharing knowledge strengthens our own

One value that truly runs in the blood of all our team members is this idea that in applying our expertise wholeheartedly and sharing all that we know, we get even more back.
- Corey Koberg, CEO Cardinal Path

Our Clients

Merkle | Cardinal Path partners with a variety of brands and agencies to unlock the full potential of your digital marketing technology stack.

Explore Our Case Studies

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