Your Partner in Optimizing Marketing Outcomes with Data
OUR MISSION
Our Premiere Partners
Google Marketing Platform
Google Marketing Platform (GMP) provides an integrated suite of advertising and analytics tools that enable businesses to optimize cross-channel campaigns, leverage AI-driven insights, and drive data-driven marketing decisions while ensuring privacy compliance.Amplitude
Amplitude provides businesses with real-time product analytics and user insights, enabling teams to understand customer behavior, optimize user experiences, and drive data-driven growth through advanced segmentation, cohort analysis, and predictive analytics.Contentsquare
Contentsquare provides businesses with AI-driven digital experience analytics, helping them understand user behavior, identify friction points, and optimize website and app performance to enhance customer engagement and drive conversions.MetaRouter
MetaRouter provides businesses with a private, first-party data routing platform that enhances data security, improves website performance, and ensures compliance by enabling direct, server-side control over customer data flows without reliance on third-party vendors.
Piano Analytics
Piano Analytics provides businesses with a powerful, privacy-compliant analytics platform that delivers real-time, granular insights into user behavior, enabling data-driven decision-making to optimize customer experiences, drive engagement, and maximize revenue.
Optimizely
Optimizely is centered around enabling businesses to create, test, and optimize digital experiences that drive growth and engagement. It provides a powerful suite of tools for A/B testing, feature flagging, personalization, and content management, helping organizations improve customer experiences and conversion rates.
Why Merkle | Cardinal Path?
Individuals are impactful but the team makes the difference.
- We are data-first.
Data is in our DNA. It’s what has driven us from day one to deliver the most robust data strategies, technical infrastructures, and digital marketing solutions. Media agencies will say they do analytics, creative agencies will say they do analytics, but Merkle | Cardinal Path is rooted in data, first. - We are practitioners.
Enterprise marketers need a partner that is more than just ‘book smart’. They need a team that understands their business to build and deliver digital solutions that propel the business forward. We not only understand the technology, but we use it to answer and deliver on business requirements.
- We build bridges.
Digital is not just about technology—to be able to scale it, you have to change the culture and either build or join collaboration networks. Filling gaps that other organizations leave siloed, we work to be your advocate, stitching together platforms, people, and technology for fewer handoffs and an interconnected organizational ecosystem. - We create more than we cost.
The insights we provide optimize your business—your data strategy, your processes, and your media activation. Through this optimization, we move blockers aside to bring new revenue opportunities into the light. In short, our work pays for itself.
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an expert.
Transform with Google
A maximized Martech stack to super-charge your organization and streamline digital transformation.
Google Marketing Platform
Licensing and consulting from the largest Google Marketing Platform reseller in the world.
Sharing knowledge strengthens our own
One value that truly runs in the blood of all our team members is this idea that in applying our expertise wholeheartedly and sharing all that we know, we get even more back.
- Corey Koberg, CEO Cardinal Path
Our Clients
Merkle | Cardinal Path partners with a variety of brands and agencies to unlock the full potential of your digital marketing technology stack.
