Your Partner in Optimizing Marketing Outcomes with Data
OUR MISSION
The First and Largest
Google Marketing Platform Sales Partner in the World
Get in touch if you’re a digital problem-solver interested in making meaningful change.
Transform with Google
A maximized Martech stack to super-charge your organization and streamline digital transformation.
Google Marketing Platform
Licensing and consulting from the largest Google Marketing Platform reseller in the world.
Why Merkle | Cardinal Path?
Individuals are impactful but the team makes the difference.
- We are data-first.
Data is in our DNA. It’s what has driven us from day one to deliver the most robust data strategies, technical infrastructures, and digital marketing solutions. Media agencies will say they do analytics, creative agencies will say they do analytics, but Merkle | Cardinal Path is rooted in data, first. - We are practitioners.
Enterprise marketers need a partner that is more than just ‘book smart’. They need a team that understands their business to build and deliver digital solutions that propel the business forward. We not only understand the technology, but we use it to answer and deliver on business requirements.
- We build bridges.
Digital is not just about technology—to be able to scale it, you have to change the culture and either build or join collaboration networks. Filling gaps that other organizations leave siloed, we work to be your advocate, stitching together platforms, people, and technology for fewer handoffs and an interconnected organizational ecosystem. - We create more than we cost.
The insights we provide optimize your business—your data strategy, your processes, and your media activation. Through this optimization, we move blockers aside to bring new revenue opportunities into the light. In short, our work pays for itself.
Our Clients
Merkle | Cardinal Path partners with brands and agencies to unlock the full potential of the Google Marketing Platform technology.
Sharing knowledge strengthens our own
One value that truly runs in the blood of all our team members is this idea that in applying our expertise wholeheartedly and sharing all that we know, we get even more back.
- Corey Koberg, CEO Cardinal Path
