Transform with Google Playbook
Transform with Google Putting Google at the core of your technology stack is the best way to accelerate digital transformation and shape the digital behavior
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On-demand Webinars, Ebooks, Guides and more to help empower data-informed decisions
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The Ultimate Guide to Google Analytics 360
The Ultimate Guide to Google Analytics 360 Today, data is the currency of the digital economy. Marketers need data-driven insights to understand who their most
Digital Transformation for a Cookieless Future: 1st-Party Data Strategies of leading brands
WEBINAR Digital Transformation For A Cookieless Future: 1st-Party Data Strategies Of Leading Brands 1st-party data is a key part of the digital transformation required of
First-Party Data Strategies for Enterprise Brands: Future-Proof Your Marketing
WEBINAR First-Party Data Strategies for Enterprise Brands: Future-Proof Your Marketing As brands face a cookieless digital ecosystem, first-party data become even more critical to marketing
Essential Guide to Integrating Salesforce & Google Analytics 360
Essential Guide to Integrating Salesforce & Google Analytics 360 Insights, Action, and Optimization across the User Journey These days, it’s all about using the data
Data Studio Playbook
Data Studio Playbook A guide to delivering first-class data visualizations with Google Data Studio. Level-up your skills in Google Data Studio with this playbook on
Informed Adaptability: 2021 Trends Report
Informed Adaptability: 2021 Marketing Trends Creating competitive advantage in the digital-first economy Informed Adaptability: 2021 Marketing Trends outlines data-informed marketing strategies that will prove critical for
Deconstructing the Cookieless Future Whitepaper
Deconstructing the Cookieless Future Readiness Roadmap for Marketers Google announced plans to block third-party cookies within its Chrome browser by 2022. This announcement spurred countless
Global Report: Dentsu 2020 CMO survey
Global Report: Dentsu 2020 CMO survey Our global report examines the mindset and level of preparedness for CMOs across 12 global markets, including Europe, the
U.S. Report: Dentsu 2020 CMO survey
CMO Survey 2020 Download U.S. results from Dentsu’s 2020 CMO Survey The U.S report from our 2020 CMO survey examines the top challenges and strategies
State of Digital Marketing in the Fortune 1000
Report: State of Digital Marketing Analytics Martech adoption in the Fortune 1000 No one could have predicted the business challenges of 2020, but marketers have
Google Analytics 4: Ask Me Anything
Google Analytics 4: Ask Me Anything Cardinal Path invites you to bring your Google Analytics 4 (GA4) questions to our panel of experts. This quarterly
Personally Identifiable Information (PII) in Google Analytics
Combating Personally Identifiable Information (PII) in Google Analytics Assessment, Mitigation, and Hardening Against Risk Share on twitter Share on linkedin Share on facebook Analytics platforms
COVID 19 Crisis Navigator
COVID-19 Crisis Navigator A bi-weekly report highlighting emerging trends and insights during the pandemic The report covers: The latest data and headlines Media marketplace tracker
2020 Online Behavior Dashboard
2020 Online Behavior Dashboard Share on twitter Share on linkedin Share on facebook Data, or specifically insights unlocked by analytics, is a critical resource for
Google Surveys 360 Use Case
Google Surveys 360 Case Study Automotive retailer identifies conversion gaps in online purchases using Surveys 360. Gain insights on how to: Reach highly specific audiences
Importing 1st-party data into Google BigQuery
Importing 1st-party data into Google BigQuery Benefit from integrating CRM data with other data sources to build one powerful data warehouse. This guide cover: The
