Google Data Studio Lab: Part 2
Webinar Google Data Studio Lab: Part 2 Next-level understanding of how to create engaging and efficient marketing dashboards that inform smarter business decisions. With your
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Google Data Studio Lab: Part 1
Webinar Google Data Studio Lab: Part 1 Create engaging and efficient marketing dashboards that inform smarter business decisions, and deliver timely insights to key stakeholders.
COVID 19 Crisis Navigator
COVID-19 Crisis Navigator A bi-weekly report highlighting emerging trends and insights during the pandemic The report covers: The latest data and headlines Media marketplace tracker
2020 Online Behavior Dashboard
2020 Online Behavior Dashboard Share on twitter Share on linkedin Share on facebook Data, or specifically insights unlocked by analytics, is a critical resource for
Google Analytics 201: Campaign Tracking
Webinar Google Analytics 201: Campaign Tracking Whether you’re advertising through search engine results, paid media, or email, standing up a marketing campaign is only half
Google Analytics 201: Conversion Tracking
Webinar Google Analytics 201: Conversion Tracking Measuring conversions is a fundamental component of any marketing plan. Having conversions properly defined and configured in Google Analytics
Google Analytics 201: Advanced Segmentation
Webinar Google Analytics 201: Advanced Segmentation With so much information being collected in Google Analytics, extracting value through insights can be a challenge. However, with
Selling the GA360 + Salesforce Integration
Webinar Selling the GA360 + Salesforce Integration When the world’s most widely-adopted analytics platform meets the world’s most widely-adopted CRM solution, a world of opportunity
Google Analytics vs Google Analytics 360: Selling the upgrade to enterprise analytics
Webinar Google Analytics vs Google Analytics 360: Selling the upgrade to enterprise analytics Google Analytics is the most widely used analytics platform on the planet
Google Analytics 101: Custom Reporting and Dashboarding
Webinar Google Analytics 101: Custom Reporting and Dashboarding Custom reporting and data visualization allow marketers to translate complex data into valuable business insights, empowering stakeholders
Google Analytics 101: The Four Reporting Pillars
Webinar Google Analytics 101: The Four Reporting Pillars Marketers need data insights to understand who their most valuable customers are, which experiences lead them to
Google Analytics 101: Fundamentals of Google Analytics
Webinar Google Analytics 101: Fundamentals of Google Analytics Google Analytics is the industry standard for web analytics and a powerful tool that allows marketers to
Campaign Tagging
Webinar Campaign Tagging Refresh: Back to basics to drive better attribution As brands adjust their marketing investments to focus on best-fit strategies for the current
High-frequency reporting
Webinar High-frequency reporting Many brands are looking for an up-to-the-minute way to assess the impact of the pandemic on their websites – and to help
Data-driven budget changes
Webinar Data-driven budget changes How are you using data to inform changes to your budgets? A common knee-jerk reaction to the uncertainty businesses are dealing
Measuring Brand Impact
Webinar Measuring Brand Impact In the current environment, companies are shifting their focus to better understand how brand perception can drive better engagement and inform
Google Surveys 360 Use Case
Google Surveys 360 Case Study Automotive retailer identifies conversion gaps in online purchases using Surveys 360. Gain insights on how to: Reach highly specific audiences
State of Digital Report
State of Digital Marketing Analytics Report Martech adoption in the top 1,000 online U.S. retailers. The report covers: Trends in the adoption of marketing technology
Dashboarding Checklist
Dashboarding Checklist A checklist for constructing beautiful, aesthetically pleasing, and efficient dashboards. The checklist covers: Detailed best practices for creating dashboards with impact A clear
Importing 1st-party data into Google BigQuery
Importing 1st-party data into Google BigQuery Benefit from integrating CRM data with other data sources to build one powerful data warehouse. This guide cover: The
Understanding Choice Overload
Understanding Choice Overload Improve your customer journey with simplified digital experience. The whitepaper covers: How to measure “choice” in digital experiences How to fit a
