Allaedin Ezzedin

Allaedin Ezzedin is a Senior Director at Merkle | Cardinal Path, renowned for his dedication to melding business strategies with technological innovation, particularly in the realm of digital marketing optimization. With an unwavering commitment to enhancing the digital analytics landscape, Allaedin is at the forefront of advocating for Google Analytics as a pivotal enterprise analytics solution.

Implementing GA4 for E-Commerce: An Overview (Part 2)

Part 2: Measuring the Checkout Process Once you’ve gotten a shopper to add a product to their shopping cart, you’ve…

8 months ago

Implementing GA4 for E-Commerce: An Overview (Part 1)

Part 1: Measuring Product Detail Pages (PDPs) Welcome to the first installment of our series on building out a robust…

9 months ago

Enhanced Google Analytics Tracking for Video Publishers

Is your investment in video generating ad revenue, decreasing support costs, or providing an engaging end-user experience overall?Regardless of the…

6 years ago

Tracking Multiple Categories in Google Analytics for Content Pages

In an earlier blog post I covered how to measure user behavior and segmenting content for publishers on Accelerated Mobile…

8 years ago

Google Analytics on Accelerated Mobile Pages (AMP): Measuring User Behavior and Segmenting Content for Publishers

We live in a mobile era. About half of the world's population now owns a smartphone that they use to…

9 years ago
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