Alex Langshur

Alex Langshur is the Alliance Chief Growth Officer for dentsu’s global Google tech practice. He is focused on creating joy and competitive advantage for clients by raising their digital maturity through deployment of advanced tech & creative solutions built on the Google stack. Prior to his current role, he was founder & co-CEO at Cardinal Path, a data and analytics consulting firm & the worlds largest reseller of Google Analytics 360. Alex is the past President and a Director Emeritus of the Digital Analytics Association (DAA), has taught digital analytics at the University of British Columbia, and keynoted numerous digital marketing conferences around the world. He currently splits his time between Boston & the Berkshires, where he lives with his wife, two sons and golden retriever.

Google Delays Third-Party Cookie Deprecation to 2024

Last week, Google announced that they’re delaying Google Chrome’s third-party cookie deprecation to 2024. Prior to this announcement, third-party cookie…

2 years ago

The Emergence of Digital Continents is Driving a Paradigm Shift in Measurement

What is a digital continent? The disappearance of third-party cookies will revolutionize how digital experiences get measured and monetized. In…

3 years ago

Google Partners Academy: Podcast for Agencies

  I am stoked to announce a newly launched podcast series, “Podcast for Agencies”, created in collaboration with Google Partners.…

8 years ago

Surprisingly Low Tag Management Solution (TMS) Adoption Among Top 500 Online Retailers

Cardinal Path just released its first bi-annual review of the state of digital marketing analytics tools among the top 500…

9 years ago

DIGITAL ANALYTICS ASSOCIATION NAMES CARDINAL PATH FINALIST FOR MOST INFLUENTIAL AGENCY AWARD

Cardinal Path has been named a finalist for the Most Influential Industry Agency/Vendor of the Year in the Digital Analytics…

10 years ago

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