Amar is Sr. Director, Solutions and Products within the Marketing Science team at Merkle | Cardinal Path. He has 15+ years of experience in strategy and analytics in the ecommerce, automobile, financial, education and CPG industries. At Merkle | Cardinal Path he has worked with a variety of different clients including Bank Of New York Mellon, Johnson & Johnson, GM, University of Phoenix, Salesforce and Chevron, and has led projects for both consumer and B2B segments. Projects Amar has managed include audience strategy, customer journey analysis and optimization, voice of customer strategy, first party data activation, multi-channel attribution and customer targeting.