Bethany Bey

Customizing Ads with AdWords’ Countdown Function

Customization is key with marketing and Google AdWords has some incredible tools that allow advertisers to quickly tailor the messaging…

9 years ago

Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms

More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates.…

10 years ago

Live Webinar: Getting Started with Google’s Shopping Campaigns

Date: Tuesday, September 23rd Time: 10:00 am PT / 1:00 pm ET Join Cardinal Path for this one-hour webinar that will teach you how to…

10 years ago

AdWords To Eliminate Match Type Close Variant Opt-Out

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and…

10 years ago

Google Shopping Campaign Upgrade Tool

There are only two weeks left before Google retires Product Listing Ad campaigns, replacing them with Google Shopping campaigns. It's important…

10 years ago

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