Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands…
Google AdWords is an amazing tool that enables you to drive qualified traffic to your site. You as an advertiser…
Exercise bike pedal straps. These are the keywords that started it all. I was writing an ad for a product,…
I’m always hesitant about using automatic features in Google, but automatic bidding for clicks is one I've had success with…
I'm just going to say it, sometimes striving for a high click-through and conversion rate can actually be bad for…
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