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Using Analytics and Data to Better Serve Your Customers

Dutch retail giant Wehkamp is transforming its business through data. Working with Cardinal Path, Wehkamp is deploying Google Analytics Premium…

9 years ago

Give Your Data Context with a Solid KPI Framework

Nick Iyengar, Marketing Land columnist and Associate Director of Digital Intelligence at Cardinal Path, highlights the importance of bringing clarity…

9 years ago

3 Changes That Will Re-make Your Analytics

Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of…

9 years ago

Why Google Analytics Premium

If you are like many organizations, looking to make the most of your increasingly large data sets you may be…

10 years ago

Harnessing Holiday Shopping Trend Insights from Google

The biggest gift-giving season of the year is upon us once again and if you haven’t pulled together your holiday…

10 years ago

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