nsanmuganathan

To Optimize or Not Optimize: Changes to Google Ad Rotations

Change is a good thing... right? When it comes to Google AdWords, one change within the AdWords platform is coming…

8 years ago

The Yin & Yang of Paid Search Keywords

Creating a paid search keyword strategy across platforms like Google AdWords or Bing can be challenging and like Yin &…

8 years ago

Cardinal Path Training Series: 10 reasons to update your skills before the new year

Our Cardinal Path Training sessions are designed to give you the knowledge you need to become Google AdWords or Google…

8 years ago

Soul-Searching at the SMX Search Marketing Expo

“Change is good… Change is inevitable.” I repeat this silently to myself, every time Google announces their latest change to…

9 years ago

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