Cian Mc Carthy

Unlocking efficiency: Decarbonizing Media on the Google Marketing Platform

The digital advertising industry’s carbon footprint is significant. As the industry continues to evolve, so does its environmental impact. According…

2 months ago

iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready?

Special thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on…

2 years ago

EU-U.S. Data Privacy Framework: A Welcome Shift in the Analytics Landscape?

In a major development for the digital analytics industry and for data privacy practices, the European Commission announced on Monday…

2 years ago

Benefits of Moving to Server-Side Tracking (SST)

As the digital analytics industry has matured over the last several years, one general trend has been that it’s become…

2 years ago

Updated HIPAA Guidance and Implications for Digital Analytics

In December 2022, the U.S. Department of Health and Human Services (HHS) updated its guidance on the use of tracking…

2 years ago

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