The digital advertising industry’s carbon footprint is significant. As the industry continues to evolve, so does its environmental impact. According…
Special thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on…
In a major development for the digital analytics industry and for data privacy practices, the European Commission announced on Monday…
As the digital analytics industry has matured over the last several years, one general trend has been that it’s become…
In December 2022, the U.S. Department of Health and Human Services (HHS) updated its guidance on the use of tracking…
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