Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did…
As we launch into 2021 with the expectations of the external environment becoming more positive, it is a great time…
The California Consumer Protection Act (CCPA) ushered in another set of compliance risk —and with it an opportunity for organizations…
By now, most businesses are aware of the California Consumer Privacy Act (CCPA) and some are actively putting measures in…
If you have been following our blog, you know that we love the field of testing and personalization. Not only…
This website uses cookies.