Clayton Mitchell

Personalization vs. Segmentation: Understanding the Difference & Activating the Benefits

If you operate in the world of digital marketing, you know that personalization is all the rage. Want to increase…

5 years ago

Building a Culture of Testing

When you have people around you that understand and support your goal, it makes the process of generating and executing…

5 years ago

Optimization Testing Strategies: Managing Simultaneous Multiple Tests

Here’s a common scenario – one that is especially relevant to companies that are just beginning to dive into the…

5 years ago

Simplified Personalization: 6 Ways to Make Your Testing Achievable & Effective

Optimization testing can be complex - with multiple stakeholders and activities in the mix, you need to know a lot…

6 years ago

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