Cian Mc Carthy

Cian is a Senior Consultant with the Digital Media Team at Merkle | Cardinal Path. His extensive programmatic buying experience is complemented by deep knowledge of Search Ads and ad trafficking best practices. He is dedicated to delivering innovative, high-quality media solutions that drive measurable results and achieve client objectives.

Unlocking efficiency: Decarbonizing Media on the Google Marketing Platform

The digital advertising industry’s carbon footprint is significant. As the industry continues to evolve, so does its environmental impact. According…

1 month ago

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