Funnel reports have long been one of the most actionable reports in a marketing analyst’s toolkit, because they play a…
GA4’s Monetization reports provide organizations with simple but actionable views into the revenue-generating aspects of their digital presence. Whether it’s…
Understanding user engagement is vital for optimizing website or app performance and maximizing conversions. In this blog post, we provide…
Channel groupings in Google Analytics are crucial for businesses because they allow analysts to categorize incoming traffic into meaningful groups,…
Understanding customer acquisition has been one of the primary use-cases for Google Analytics for about as long as GA has…
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