CP Marketing

What is Search Ads 360 and How You Can Leverage these Top 5 Features

Search Ads 360 is a search management platform housed within the Google Marketing Platform suite of products. It helps advertisers…

4 years ago

Navigating Google Ad Tech: When to Strategically Use Which Platforms for Digital Success

Ad tech is complicated. Choosing the right tools for your organization’s different objectives can be a challenge. For example, you…

4 years ago

Your Guide to Navigating the New Google Analytics 4 Demo Account

We’re pleased to announce the launch of the Google Analytics 4 demo properties! These properties provide realistic analytics data from…

4 years ago

Google Analytics 4 & Firebase: The Evolution of Mobile App Measurement

The transition to Google Analytics 4 is a major move for GA users. Firebase users, however, will find the shift…

4 years ago

Tag Debugging 101 Guide for Digital Marketers

As businesses adapt to a cookieless world, web tracking & analytics becomes increasingly important to build up 1st-party data assets…

4 years ago

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