CP Marketing

Do you have Personally Identifiable Information in your Google Analytics?

It’s time for some real-talk. If you are an enterprise brand and you haven’t already undertaken the necessary steps to…

4 years ago

What is the effect of ITP on Google Analytics?

If you’ve ever searched on Amazon for a pair of headphones, that pair of headphones likely followed you around to…

4 years ago

How to increase the value of your media spend

Marketers need to regain a sense of control as they work through some difficult decisions. Changes in media consumption, and…

4 years ago

COVID-19: Making informed changes to your marketing strategy

This period of uncertainty isn’t going to last forever. But while it’s here, marketers need to be able to adapt…

5 years ago

Effective Dashboarding: Why Less Is More

Remember the good ol’ days when you had to deliver weekly insight reports consisting of hundreds of pages worth of…

5 years ago

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