CP Marketing

Follow the Yellow Brick Road: Requirements Gathering with Customer Journey Mapping

Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I'll be diving into…

6 years ago

Track All The Things!! The “Fire Hydrant” Approach to Requirements Gathering

Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection -…

6 years ago

Manage Market Storms with Data-Driven Forecasting

Earlier this year, we were planning to celebrate my son Sohum’s birthday in the last week of January. A few…

6 years ago

Expert Answers to Your Testing & Personalization Questions

For many companies, 80% of site engagement revenue comes from 20% of the most valued visitors – this is just…

6 years ago

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