CP Marketing

Navigating Changes to Google Consent Mode

Consent Mode is a Google feature that enables organizations to respect their website visitors’ cookie consent choices by adjusting the…

9 months ago

A Guide to Understanding Acquisition Reports in GA4

Understanding customer acquisition has been one of the primary use-cases for Google Analytics for about as long as GA has…

9 months ago

Navigating Attribution in GA4 in 2024

What is Attribution? One of the primary reasons companies invest in marketing analytics is the desire to understand the “customer…

10 months ago

Making the Most of GA4 Explorations

When it comes to digital analytics, the ability to swiftly answer ad hoc questions is a baseline requirement for marketers and…

10 months ago

Beyond the Defaults: Harnessing the Power of Custom Channel Groupings in GA4

In the realm of digital analytics, businesses are constantly seeking ways to extract meaningful insights from the vast sea of…

10 months ago

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