What is Attribution? One of the primary reasons companies invest in marketing analytics is the desire to understand the “customer…
When it comes to digital analytics, the ability to swiftly answer ad hoc questions is a baseline requirement for marketers and…
In the realm of digital analytics, businesses are constantly seeking ways to extract meaningful insights from the vast sea of…
Recently, we’ve been writing a lot about the trend of in-housing in digital marketing and technology infrastructure (advertising technology specifically).…
**Thank you to Amar Singh, Director of Analysis & Insights at Merkle | Cardinal Path, for co-authoring this post.** With…
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