CP Marketing

Navigating Changes to Google Consent Mode

Consent Mode is a Google feature that enables organizations to respect their website visitors’ cookie consent choices by adjusting the…

8 months ago

A Guide to Understanding Acquisition Reports in GA4

Understanding customer acquisition has been one of the primary use-cases for Google Analytics for about as long as GA has…

8 months ago

Navigating Attribution in GA4 in 2024

What is Attribution? One of the primary reasons companies invest in marketing analytics is the desire to understand the “customer…

9 months ago

Making the Most of GA4 Explorations

When it comes to digital analytics, the ability to swiftly answer ad hoc questions is a baseline requirement for marketers and…

9 months ago

Beyond the Defaults: Harnessing the Power of Custom Channel Groupings in GA4

In the realm of digital analytics, businesses are constantly seeking ways to extract meaningful insights from the vast sea of…

9 months ago

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