CP Marketing

It’s not all about the Martech: Expert Advice for 2019 Marketers

One of the flagship sessions of the recent Analytics Rising virtual conference, brought together some of the best and brightest…

6 years ago

Monetizing e-commerce transactions for non e-commerce websites

The higher education website you manage is generating revenue, but how much? If you manage websites or digital campaigns for…

6 years ago

Integrating the User Journey with Google Analytics: Three Offline Business Cases

It may be fair to characterize Measurement Protocol as the most "universal" aspect of Google Universal Analytics. This special capability…

6 years ago

Cardinal Path & Merkle join forces with CRM & Google Marketing Platform solutions

Cardinal Path’s Chief Commercial Officer, David Booth, and Merkle’s EVP Analytics, Alex Yoder, were recently interviewed by MarTech Today as…

6 years ago

Google Signals and Cross-Device Reporting

With ever-increasing frequency, our clients seek to gain a deeper understanding of their customer's complete journey to conversion. In this…

6 years ago

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