CP Marketing

The 3 Biggest Challenges Facing Martech

Sometimes, a picture really is worth a thousand words. And in the case of the martech supergraphic, that number is…

6 years ago

Tracking Single-Page Applications with Google Tag Manager

Developing your site in a single-page application architecture - using frameworks like VUE, Angular, React, or Aurelia - makes your…

6 years ago

Google Ads Parallel Tracking

If you're an admin on a Google Ads account, you should have recently received an email notice such as below:Dear…

6 years ago

12 Things to Consider When Planning an Enterprise Digital Analytics Migration

It's a common scenario: after many years of working with one digital analytics suite, your global organization realizes that it…

6 years ago

The Native Integration of Salesforce and Google Analytics 360 Fills a Long-Awaited Marketing Need

The marketing technology space has long touted the benefits of a holistic view of the customer journey, citing one or…

6 years ago

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