Special thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on…
Recently, we’ve been writing a lot about the trend of in-housing in digital marketing and technology infrastructure (advertising technology specifically).…
**Thank you to Amar Singh, Director of Analysis & Insights at Merkle | Cardinal Path, for co-authoring this post.** With…
What is Data-Driven Attribution (DDA)? Before we begin, this post assumes that you are familiar with the concepts of attribution…
We recently published a blog post about Google Marketing Platform (GMP) licensing and procurement in response to the growing trend…
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