CP Marketing

Attribution Measures Cold Hard Cash

To understand which marketing channels have the largest impact on conversion, attribution is often used as the go-to approach. Whether…

7 years ago

A/B Testing with Firebase

If your organization has invested resources in developing mobile apps, there are surely specific objectives that you're aiming to achieve.…

7 years ago

Cross-Platform Customer Insights with Tealium AudienceStream, Salesforce, and Google Analytics

I remember many years ago, the CMO of a global brand, on stage, bashing vendors for all the tags he…

7 years ago

Google Expands Snippets for Organic Search Results, Longer Meta Descriptions Allowed

In November of 2017, webmasters noticed longer meta descriptions appearing in Google’s search results pages (SERPs). In December, this was…

7 years ago

GDPR Roadmap for Marketers Webinar: Q&A and Recap

This week’s webinar had a sense of urgency around it as thousands signed on to learn more about how marketers…

7 years ago

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