CP Marketing

Measurement Protocol Parameter Quick Reference

Measurement Protocol: The Most Universal Aspect of Universal Analytics When Google Universal Analytics launched officially in April 2014, much of…

7 years ago

How to Adapt Your SEM Spend to Maximize Return on Advertising Spend

Paid Search is a great advertising channel to promote products and services. But there are some limitations when it comes…

7 years ago

How GDPR Threatens to Upend your Marketing if You’re Caught Unprepared

The digital era has finally converged with the steady rise of consumer influence to create a new paradigm of personal…

7 years ago

Google Surveys 360 – Webinar Q&A

In our latest webinar with Google, we were joined by Surveys 360 product lead Michael Cumberbatch to share some of…

7 years ago

Marketer’s Guide to Machine Learning & AI – Webinar Recap & Q&A

In our latest webinar, I was joined by Jim Sterne of eMetrics Summit and the Digital Analytics Association to cover…

7 years ago

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