For at least five years running, we speak with an increasing number of existing clients and prospective clients about their…
Google Analytics 4 (GA4) is Google’s new digital analytics platform, which is set to replace Universal Analytics (UA) in 2023…
As data privacy laws around the world become more stringent and users become more aware of how brands collect data…
One of the major concerns facing the analytics discipline today is the pressure to deliver detailed, actionable insights while respecting…
The advanced segmentation feature in Universal Analytics has been a popular tool which has allowed organizations to group their users…
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