CP Marketing

Sharing Your R Code

I’ve written a couple of posts in the past about the programming language ‘R’, which is used to help predict…

8 years ago

Chris Goward Creates Powerful Experiment Hypotheses Using the LIFT Model

Earlier this week, Feras and Eric had a chance to catch up with industry authority Chris Goward as he discussed…

8 years ago

Choosing the right error metric for your predictive model

In this post, a member of the Cardinal Path’s Data Science team, Danika Law, explains why selecting the right error…

8 years ago

Cardinal Path Training Series: 10 reasons to update your skills before the new year

Our Cardinal Path Training sessions are designed to give you the knowledge you need to become Google AdWords or Google…

8 years ago

7 Trends to Shape Your Digital Marketing Efforts in 2017

What don’t you know about digital marketing? A lot. A major challenge for CMOs for 2017 will be in fully understanding the…

8 years ago

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