CP Marketing

Register for our upcoming webinar with the AMA: “Applying Data Science Methods for Marketing Lift”

Thursday, November 3rd at 10:00 a.m. PT / 1:00 p.m. ET. Data science can deliver transformational  business insights by bringing…

8 years ago

Data Science Series- Uplift Modeling: measuring true campaign impact

You’ve just finished running a new advertising campaign. Now you want to know the answer to your obvious and most…

8 years ago

Soul-Searching at the SMX Search Marketing Expo

“Change is good… Change is inevitable.” I repeat this silently to myself, every time Google announces their latest change to…

8 years ago

AdWeek “Masters of Data”

It’s Advertising Week in New York City, and Wednesday (Day 3) was part of the “Data Track” of the event.…

8 years ago

How to Find and Purge Personally Identifiable Information from Your Google Analytics

Google policies mandate that no data be passed to them that could be recognized as personally identifiable. This post aims…

8 years ago

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