Google’s new analytics platform, Google Analytics 4 (GA4), will soon be the new standard, as Universal Analytics (UA) is set…
Google Signals is a feature of Google Analytics 4 (GA4) that addresses the long-standing measurement challenge of cross-device tracking. Enabling…
Last updated: January 30, 2024Earlier this week, Google released the prep materials and test for Google Analytics 4 certification. Here…
Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings…
Last updated: January 29, 2024With the advent of the new Google Analytics platform, making sure that you have user governance…
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