Data Driven Attribution and Media Mix Modelling (MMM) both help marketers understand marketing channel performance and return on investment. While…
"When a measure becomes a target, it ceases to be a good measure." - Goodhart’s Law Goodhart’s Law reminds us…
Join us on August 24th for a live webinar- "A Marketer's Guide to Digital Dashboards: Surfacing Insights for Business Impact".…
You’re an advanced Adobe user. You know when to use Adobe Analytics, when to head over to the Data Warehouse,…
A customer lifetime value (LTV) analysis is the best way to figure out which type of customers provide the most…
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