Using BigQuery to Measure Content Engagement and Performance by Article Topic Gauging the performance of content presents more of a…
Data-driven attribution is used to determine which marketing channels have the largest impact on conversion. While rule- based attribution can…
Personalization is all about tailoring information or experiences for your customer segments. In the web world, online personalization tools have…
Google’s Paul Muret, VP Display, Video & Analytics, was the keynote speaker at Google DoubleClick’s Leadership Summit this morning, an…
Smart consumers use their mobile devices to check for in-store coupons and discounts, and to read product reviews. This poses…
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