CP Marketing

How Self-Service Analytics Leads to Digital Maturity

“Give a child a fish, and you feed them for a day. Teach them how to fish, and you feed…

2 years ago

GML: My Three Key Takeaways from the Google Updates

Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live…

2 years ago

How to Report on Google Optimize Experiments in GA4

Google Optimize for Google Analytics 4 (GA4) was released in February 2022. There are many differences between GA4 and Universal…

3 years ago

Five Key Benefits of Display & Video 360 (DV360) in the Full-Stack Google Marketing Platform Context

Making the transition to a full-stack investment in Google marketing technology is a strategic decision. Helping clients navigate these journeys,…

3 years ago

Google Analytics 4 Won’t Support IP Addresses. Now What?

In a recent blog post, Google announced it’s “moving on from Universal Analytics”. This means it’s sunsetting the old Universal Analytics…

3 years ago

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