Back in 2012, the Harvard Business Review declared the Data Scientist the "sexiest job of the century," and since then,…
We hear the jargon at every conference: predictive, programmatic, personalization, lifetime value, DMPs, right-message-right-person-right-time and so on. Little wonder then…
On Monday, February 22, 2016, we had a successful webinar on "Tracking User Journeys in Google Analytics: Cross-Domain, Cross-Device, and…
Digital marketing and analytics tools help marketers get a better understanding of user behavior through data collection and reporting, but…
Let's have a look at some great online tools that marketers can use to create and test landing pages without IT…
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