One of the questions that has arisen most frequently in my years of training and consulting for Google Analytics has…
The marketing analytics community came out in droves to our recent New Google Analytics (Google Analytics 4) online training and…
Many brands depend on Google media buying platforms for the success of their campaigns and many have relied for years…
With over 83% of US digital display dollars being transacted using programmatic technology according to eMarketer, demand side platform (DSP)…
Introduction Managing advertising campaigns can be a tough job. Even a simple digital campaign can leverage 10+ platforms each with…
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