Allaedin Ezzedin

Implementing GA4 for E-Commerce: An Overview (Part 2)

Part 2: Measuring the Checkout Process Once you’ve gotten a shopper to add a product to their shopping cart, you’ve…

1 year ago

Implementing GA4 for E-Commerce: An Overview (Part 1)

Part 1: Measuring Product Detail Pages (PDPs) Welcome to the first installment of our series on building out a robust…

1 year ago

Enhanced Google Analytics Tracking for Video Publishers

Is your investment in video generating ad revenue, decreasing support costs, or providing an engaging end-user experience overall?Regardless of the…

6 years ago

Tracking Multiple Categories in Google Analytics for Content Pages

In an earlier blog post I covered how to measure user behavior and segmenting content for publishers on Accelerated Mobile…

9 years ago

Google Analytics on Accelerated Mobile Pages (AMP): Measuring User Behavior and Segmenting Content for Publishers

We live in a mobile era. About half of the world's population now owns a smartphone that they use to…

9 years ago

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