Cardinal Path

How to Write Headlines that Lure In Readers… Like Charlie Sheen to a Media Scrum

A good headline is critical. Its purpose is to captivate your readers' attention and entice them into your body text.…

14 years ago

Using Sitelinks to enhance your AdWords listing.

  Sitelinks are yet another item which should be utilized to increase campaign performance. If you're not familiar with sitelinks,…

14 years ago

Blocklists, HTML5, and segmenting your keywords – The Monday March 7th Roundup

 What a Month. Storms throughout the city, WAA excitement in the air, phones ringing off the hook… it's like the…

14 years ago

Persuasive Copywriting: Structuring Your Message With the Time-Proven AIDA Method

 Last week, I outlined some preliminary homework we have to do before starting to write. Let's assume that's done now,…

14 years ago

Using Web Analytics to Keep Your Job – What's Your Bottom Line?

If you are responsible, in whole or in part, for the success of a web site, then this post is…

14 years ago

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