Cardinal Path

Analytics Fight Night: Average-Time-On-Site and Average-Time-On-Page are Useless Blog Metrics

Last week I came across an analytics conundrum. I had read many times that Average Time on Page (ATOP), and…

15 years ago

The Semantic web, product video conversion rates, and the splinternet – The Monday May 3rd Roundup

Ahh the first roundup of May, soon the flowers will be out and the petals falling from the trees and...…

15 years ago

Persuasive Web Design, Part 11: Three Levels of Trust

In a 2006 study*, Elizabeth Sillence suggested that there are actually three levels of trust. According to this model, the…

15 years ago

Google Website Optimizer and Google Analytics – Interpreting the Data

Previously, I wrote a blog post on how to integrate GWO data with GA using custom variables. The ultimate goal…

15 years ago

Internet Marketing Essentials: Back with a Vengeance

After the success of our last round of Internet Marketing Essentials Seminars we've decided that the time is ripe to…

15 years ago

This website uses cookies.