Cardinal Path

Google Analytics Traps #6:Subdomain tracking robs AdWords. Blame _setDomainName() or _initData()?

You're getting AdWords traffic. You're sure that some of those visitors are converting. But Google Analytics is not giving your…

15 years ago

Persuasive Web Design, Part 1: The Principle of Reciprocation

Last week I promised to share a few of the general principles covered in HFI's new 3-day course on "How…

15 years ago

VKI Studios in The National Post – "Marketing strategy begins online"

It seems like every Tuesday something exciting comes up, tossing aside my hopes of a social sharing post mid-stream. Today…

15 years ago

Persuasive Web Design: The PET Methodology

I just returned from San Diego, where I participated in a 3-day course on advanced persuasion techniques. Led by Dr…

15 years ago

Server Status Codes and SEO

Server status codes play a very important role in search engine optimization. These codes provide search engines with information about…

15 years ago

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