Cardinal Path

Subject lines: Everything you know may be wrong. Part 3–The Big Send

In our last post on email subject line testing we set up two groups in ExactTarget to create two random…

15 years ago

Junk email, Keyword research, and the Apple design process – Monday August 10th Roundup

Little in the way of news up in Vancouver. The north-wests heatwave has passed (for now) and it seem's like…

15 years ago

Google Analytics and Chat – Part 3 – LivePerson – What are the 'chatters' doing on my site

In my previous post, I discussed integrating BoldChat and Google Analytics to get deeper insight into what 'chatters' do on…

15 years ago

Google insights, ad research, and the BC zeitgeist

Every week or so I like to run a Google Insights For Search report on some of major areas of…

15 years ago

Exact Target's Social Forward: Augmenting email with social media.

Last week we talked about our "tweet this email" button, and I mentioned ExactTarget and their social forward option. This…

15 years ago

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