David Booth

A Template for Writing a Digital Data and Analytics RFP

“We need help with our data analytics and optimization strategy, but we don’t know where to start.” At Cardinal Path,…

8 years ago

Predictive Analytics: 3 Case Studies in Seeing the Future

Predictive analytics can help you use past data to predict likely future outcomes. While these techniques have long been used…

9 years ago

How to Drive Value From a Data Management Platform

DMPs are at the top of many marketers’ technology wish lists. They promise to dramatically increase conversion rates while lowering…

9 years ago

5 Ways Just About Anyone Should Be Leveraging Predictive Analytics

  "Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical…

9 years ago

Using the Segmentation Features of Google Analytics

Not every visitor to your website is the same! Each one is at a different stage in their conversion journey…

9 years ago

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