“We need help with our data analytics and optimization strategy, but we don’t know where to start.” At Cardinal Path,…
Predictive analytics can help you use past data to predict likely future outcomes. While these techniques have long been used…
DMPs are at the top of many marketers’ technology wish lists. They promise to dramatically increase conversion rates while lowering…
"Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical…
Not every visitor to your website is the same! Each one is at a different stage in their conversion journey…
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