David Booth

Tableau tops Gartner Magic Quadrant & leads the way to data democracy

Data visualization is an addictive substance, and Tableau is one of the most potent delivery mechanisms out there.  We have…

10 years ago

The Three Layers of Data and Analytics Success

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually…

11 years ago

How to define your investment in big data

Excerpted from Dave Booth's November column for MediaPost, "Defining Your Investment in Big Data": When we released our own survey…

11 years ago

What We Learned Writing Display Advertising: An Hour A Day

To know, to share, and to be our partners' competitive advantage.  That's the purpose we live by at Cardinal Path,…

12 years ago

Busy Times for AdWords – Things You Need to Know!

It's been a very busy last couple of months for AdWords, and if you're an AdWords advertiser, you might feel…

12 years ago

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