Feras Alhlou

Customer Data Platforms Revisited

In May of last year, I wrote a post about Customer Data Platforms (CDPs). I gave a pretty detailed overview…

5 years ago

How Does Google Marketing Live 2019 Change Your Analytics Strategy?

The recent Google Marketing Live conference focused on giving digital marketers and advertisers new ways to reach audiences through mobile…

5 years ago

Keep Calm and Focus on Your Customer

Let's start today's post with some numbers. Any idea what the following percentages might represent? 71% 5% 57% 21% Save…

6 years ago

Data-Driven Marketing Revisited

Creating and executing a data-driven marketing program is an easy concept to agree with. Who would disagree? How could anyone…

6 years ago

360 Degrees of “Shock and Awe”

Being a Google Partner, I am introduced frequently to new digital capabilities that can really transform how companies do business…

6 years ago

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