Cian Mc Carthy

Lauren oversees engagements within the Health Sciences vertical, leading enterprise client relationships across marketing, media, operations, IT and privacy teams. She blends years of analytics experience across payer, provider and pharma with knowledge of health law and policy to successfully guide Privacy Transformation initiatives. By maintaining awareness of evolving privacy regulations that impact data collection and activation practices, she’s able to guide regulated companies to preserve and expand marketing practices and capabilities that align with business and privacy requirements.

Unlocking efficiency: Decarbonizing Media on the Google Marketing Platform

The digital advertising industry’s carbon footprint is significant. As the industry continues to evolve, so does its environmental impact. According…

2 months ago

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