Matt Spence

Maryel is a Manager with the Marketing Science team at Merkle | Cardinal Path. With extensive experience in analytics, she regularly translates data into meaningful, actionable insights for stakeholders across diverse landscapes and functions. She has collaborated with numerous clients from various markets and industries, providing in-depth analysis and data-driven recommendations so clients are able to maximize their web data.

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal with. This category appears when…

6 months ago

Understanding Reporting Identity in Google Analytics 4

A fundamental question underpinning even the most basic reports in Google Analytics 4 (GA4) is the question of how data…

7 months ago

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