Nick Iyengar

EU-U.S. Data Privacy Framework: A Welcome Shift in the Analytics Landscape?

In a major development for the digital analytics industry and for data privacy practices, the European Commission announced on Monday…

1 year ago

Benefits of Moving to Server-Side Tracking (SST)

As the digital analytics industry has matured over the last several years, one general trend has been that it’s become…

1 year ago

An Overview of Server-Side Tracking

Server-side tracking is an approach to data collection that has been gaining popularity in recent years for a variety of…

1 year ago

Updated HIPAA Guidance and Implications for Digital Analytics

In December 2022, the U.S. Department of Health and Human Services (HHS) updated its guidance on the use of tracking…

2 years ago

Google Delays Universal Analytics 360 Deprecation to July 1, 2024

Google has just announced that in response to market feedback, the deprecation of Universal Analytics 360 (UA 360) properties will…

2 years ago

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