Nick Iyengar

The GA4 360 Pricing Model, Explained

If you’ve been a Google Analytics 360 customer in the past -- or even just considered GA 360 -- you’re…

2 years ago

Key Differences Between the 360 and Free Versions of GA4

Last updated: January 30, 2024Google took the betaoff of Google Analytics 4 (GA4) in 2020, and ever since…

2 years ago

Should You Use Sub-Properties in GA4?

One of Google Analytics 4’s newly released enterprise features is sub-properties, which allow organizations to easily break data down into…

2 years ago

What Are Roll-up Properties and Sub-properties in GA4?

Google recently announced the release of two 360-only features for GA4. The first is roll-up properties, a feature you may…

2 years ago

Google Announces Deprecation of Universal Analytics

Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…

3 years ago

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