Today, Google announced the integration of Display & Video 360 (DV360) with Google Analytics 4 (GA4). This is a crucial…
Google has taken an important step toward bringing GA4 into parity with Universal Analytics by launching the integration of Google…
Google made headlines this week by announcing a significant change to its stated timeline for the deprecation of third-party cookies…
In a world indelibly impacted by a pandemic, organizations that had already embraced data and digital transformation were well-equipped to…
When it comes to effective marketing, audience segmentation is foundational. After all, segmentation is a prerequisite for targeting. As such,…
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