Nick Iyengar

Tips for Going Beyond A/B Testing and Into Personalization

Organizations that want to go beyond analyzing and learning from their data and into putting their data to action are…

9 years ago

Tips on How to Build a Strategy for Testing and Optimization

New tools have made online testing easier for marketers, providing opportunities for organizations to activate their data. Instead of simply…

9 years ago

Analytics for Ecommerce: More Answers than Questions

This week’s Internet Retailer webinar, Analytics for Ecommerce: Using Data to Drive Online Retail Sales, featured three real-world cases to show…

9 years ago

5 E-Commerce Techniques To Know For The 2015 Holiday Season

In this post, originally published by Marketing Land on July 20th, 2015, Nick Iyengar, Cardinal Path’s Associate Director of Digital Intelligence,…

9 years ago

Google’s Universal Analytics Two Years In: Hype Or Revolution?

In this post, originally published by Marketing Land on June 16th, 2015, Nick Iyengar, Cardinal Path's Associate Director of Digital Intelligence, shows…

9 years ago

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