Peter Cline

Peter is a Manager of Experience Optimization at Merkle | Cardinal Path, where he builds and leads testing and optimization programs and manages the Contentsquare consulting practice. He brings a user-centric mindset, along with a combined background in both qualitative and quantitative research. Peter transforms insights into actionable, recommendation-focused strategies that drives both user satisfaction and business outcomes.

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online, consumer expectations for high-performing user…

1 month ago

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