Peter is a Manager of Experience Optimization at Merkle | Cardinal Path, where he builds and leads testing and optimization programs and manages the Contentsquare consulting practice. He brings a user-centric mindset, along with a combined background in both qualitative and quantitative research. Peter transforms insights into actionable, recommendation-focused strategies that drives both user satisfaction and business outcomes.
As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online, consumer expectations for high-performing user…